It’s no secret that Aussies love a good Mexican beer. In fact, it has been the fastest-growing beer import in recent years. However, what many Aussies don’t realise about their favourite Mexican go-to’s, is that they are one of the beverage industry’s biggest carbon footprint drivers, with imported Mexican brands guilty of emitting 2kg of incremental CO2 per case by the time they reach Australian shores! That’s the weight of a six-pack for every case purchased.
Given Australia’s famous beach lifestyle and access to incredible ingredients that come sourced directly from local farmers, this has inspired a new wave of homegrown ‘Mexican-styled’ brewing across the country, with Modus launching in 2020 with the introduction of our Modus Cerveza.
Inspired by Coastal Mexico, but brewed on this side of the Pacific, Modus Cerveza has quickly become a budding favourite amongst easy-drinking beer lovers. Aussies can now access the flavours and experience of a Mexican beer, however made on their own home turf with the opportunity to support local producers through the non-profit organisation, Rural Aid. By switching to a Modus Cerveza, it will also help consumers reduce the carbon footprint created by imports of other Mexican lagers.
We are excited to continue to build the Cerveza category in Australia, placing regional farmers at the very core of production and development. We talked to the people at Rural Aid and decided it was a bloody good idea to donate $1 of every case of Modus Cerveza sold towards assisting and providing vital support to families in the heart of rural Australia. So here is your call to arms, make the switch, reduce your CO2 footprint and help support even more farmers across Australia.
Supporting RURAL Aid
Modus Brewing’s Co-Founder Jaz Wearin says, “I grew up on an 11,000-acre wheat and sheep farm near Rankin Springs, and it was the community of farming families that became so integral to providing support and assistance to one another, especially through difficult drought and flood seasons.
“When I got into brewing over a decade ago, I knew that supporting Aussie farmers needed to be a core focus for the Modus brand. In the same way brewers rely on favourable weather conditions to get the best malt and hops they can, these farmers feel the effects triple-fold, and so we are very excited to be launching this Cerveza $1 per case initiative in order to support these Aussie farmers through Rural Aid. We hope the transition to glass bottles inspires more people to make the switch to the only Aussie-owned Cerveza vs. all other imported or foreign-owned ones, and help us in our mission to back Aussie farmers